6 Swimsuit Trends That Will Make You Want to Book Your Next Vacation ASAP
With warmer weather on the horizon, it’s natural to start fantasizing about lounging by the water. But if you’re wondering what beachwear you should be buying to make that daydream a reality, keep reading for our comprehensive swimwear trend guide.
With the start of spring comes the sudden realization that you'll soon be able to relax in the sun by a body of water, whether at a seaside destination or a local pool. With that awareness comes curiosity about one thing: What swimwear trends will define the summertime? Don't get us wrong, we all love daydreaming about planning a trip. But if we're being honest, a big part of the fantasy is figuring out what we're going to pack (at least for fashion people).
Beyond bringing a bikini, there's a deep desire to figure out what else stylish people will be wearing by the beach. Jelly sandals? Sarongs? We need to know. While it's true no one can fully predict the future, we can get a good idea of which swimwear trends will define summer by looking at runway collections, travel ‘grams, and the new arrivals section. Ahead, we're diving into those findings.
If there's one major throughline for the approach to swimwear across Spring/Summer 2025 collections, it's the adoption of preppy aesthetics into beach-going—it's about styling swimwear with sportswear to create a country-club-esque look. Max Mara's show was a prime example of this swimwear styling trend, as skimpy bikini tops peeked out underneath tailored button-down shirts and cropped trench coats. Similarly, at Hermés and 16Arlington, chocolate brown swimsuits were given an even more decadent spin by pairing them with tailored trench coats in nutmeg and butter yellow shades.
While a majority of spring collections used neutral colors and crisply cut separates to elevate swimwear separates, Brandon Maxwell subtly drew through sailor motifs by styling a nautical-leaning polo with a popped collar and navy belted briefs. Whether by fully leaning into the preppy aesthetic or adding polished separates, designers finally gave us the green light to get that pool membership for summer '25
In a similar vein to the beach club styling trend, we’ve also seen another prep-adjacent swimwear trend take over: nautical stripes. From Max Mara to Dior, there was no shortage of fashion houses taking this traditional naval print and giving it new life through contemporary silhouettes, creative styling, and unexpected color pairings. The reinvention of this classic maritime print has already caught the attention of the style crowd, cementing the striped swimsuit as the staple item to wear while traveling.
