8 Cult-Loved Swimwear Brands Fashion People Always Shop

Shopping for summer means lining your closet with a few key wardrobe essentials: a good sunhat, maybe a fresh pair of sunglasses, and a swimsuit. Considering how many events that are sure to pop up in your schedule in the coming months will, in fact, call for a one- or two-piece, now might be the time start freshening up your swimwear collection by repurposing the old (i.e., styles fading in color and showing signs of serious wear and tear) and scooping up the latest and greatest ones to hit the market in 2025.

The choices are endless, but we thought we'd help you navigate the overwhelming selection by spotlighting the 8 best swimsuit brands that our editors and the fashion crowd at large always prioritize. Each offers something exceptional, whether that be sustainable fabrics, striking silhouettes, flattering fits, or affordable prices (and more often than not, many of the above). If you're after something minimal but chic, Matteau is for you. Or maybe you're in the market for a statement suit that will light up the compliments and your comment section. In that case, beeline to Same. What about a one-size-fits-all style you know you'll never have to replace (yes, even despite any size fluctuations or pregnancies)? It's gotta be Hunza G. Ahead, the eight swimwear brands we're shopping this summer (and probably every summer after that). Trust us—the below labels are every fashion girl's best-kept summertime secret.

2. Same

Fashion girls can't get enough of Same, and that's a fact. There is a dizzying number of swimwear brands on the market right now, but Same stands out for its elevated takes on current trends. After several viral moments with its rose-appliqué bikinis last summer, the brand is putting forth an exciting new crop of pieces like its spiral bikinis and '90s black-and-white styles that have major It-item potential. Case in point? Sydney Sweeney went viral for wearing one of its striped one-pieces last summer.