Luxury Swim Label SAME Opens Pop-Up in Palm Beach

February 2, 2026

Palm Beach’s retail calendar gains a chic new chapter with the arrival of SAME, the cult-favorite luxury swim and ready-to-wear label founded by Shea Marie. After a whirlwind year of momentum including buzzy pop-ups in St. Tropez and New York, plus the launch of fall/winter and jewelry collections, the brand turns its attention to the Sunshine State with a three-month residency on Worth Avenue. It’s a natural next step for a label that has always understood the art of resort dressing, elevated.

Palm Beach has long been a natural extension of SAME’s world, making the decision to open a temporary outpost on Worth Avenue feel less like an experiment and more like a homecoming. “South Florida has consistently been one of our top markets, so Palm Beach always felt like a natural destination for SAME,” explains Marie. “The Palm Beach crowd dresses with intention and there’s an elegance here that feels very aligned with the spirit of our brand. It felt like the right moment to meet our customer where she already lives, travels, and spends time.” That sense of intention is woven throughout the pop-up, showcasing the brand’s curated selection that feels thoughtfully designed for its surroundings.

Unlike its European and New York predecessors, the Palm Beach boutique leans fully into SAME’s fashion-forward swim and resort DNA. Expect exclusive pieces and prints developed specifically for this location, including the Palm Beach shell print—an archival motif dating back to the 1930s— reimagined in a soft, playful palette of pastels. The pop-up also marks the early debut of the Resort 2026 collection, launching weeks ahead of its wider release, with silk sets, sarongs, crochet fringe knits and a steady drip of spring/summer 2026 styles to follow.

For Marie, the physical space is about connection. “So much of the brand lives digitally, but being able to feel the fabrics, see the quality up close, and experience the collection in person brings everything to life in a different way,” she says. “For those who already know the brand, it’s about deepening that connection. And for anyone discovering SAME for the first time, I hope it simply feels like stepping into our world.” Through April 15, 237 Worth Ave., Palm Beach, samelosangeles.com

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