Same pop-up in Saint-Tropez

Luxury brands Agnona and Same are each unveiling seasonal retail spaces in Saint-Tropez, bringing their distinct visions to the iconic French Riviera town.

At 19 Avenue Foch, luxury swim and ready-to-wear brand Same has inaugurated its first-ever pop-up store.
At 19 Avenue Foch, luxury swim and ready-to-wear brand Same has inaugurated its first-ever pop-up store. - Same


Just steps away at 19 Avenue Foch, luxury swim and ready-to-wear brand Same has inaugurated its first-ever pop-up store, set on the iconic Place des Lices.

Running through mid-September, the pop-up offers customers a chance to shop the brand’s Spring/Summer 2025 collection and exclusive designs created especially for the Saint-Tropez season, including the brand’s signature ruffle-hem dresses in navy, pink, and yellow stripes.

Same’s debut into brick-and-mortar retail marks a milestone moment as the brand celebrates 10 years of setting swimwear trends and expanding into ready-to-wear.

Founded and designed by Shea Marie, Same has been a favourite of A-list celebrities and influencers, including Hailey Bieber, Kaia Gerber, and Sydney Sweeney.

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